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Protecting your IP at Trade Fairs in China: Know Before You Go

Published 26.07.13 at 13:01

Trade fairs represent an opportunity for SMEs to showcase their products and act as a gateway to the Chinese market. Although attending a trade fair or exhibition in China can reap substantial benefits, SMEs should be aware of the associated IP risks. Protecting IP at a trade fair requires preparation, often months in advance, and this should be integrated into a broader IPR enforcement and protection strategy. Read the article below to learn more about preparing for a trade show and being pro-active with regard to suspected infringers.

This article was prepared by the China IPR SME Helpdesk for Own-it.

The China IPR SME Helpdesk is a European Commission funded project that provides free, practical, business advice relating to China IPR to European SMEs. To learn about any aspect of intellectual property rights in China, visit our online portal at www.china-iprhelpdesk.eu. For free expert advice on China IPR for your business, e-mail your questions to:  question@china-iprhelpdesk.eu. You will receive a reply from one of the Helpdesk experts within seven working days. The China IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions and the European Union Chamber of Commerce in China.

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