How to develop a fashion brand using your intellectual property
Published 11.05.16 at 15:04
Have you ever wondered how you can develop your fashion business from a small label to an international brand? It's not rocket science but you must be able to create and then protect and exploit your unique design features and brand signs. In this webinar, solicitor Fran Shepherd from JWSS, who specialises in advising the fashion industry, will explain how you can use your most valuable asset, your creativity, to enhance your reputation and grow your business.
You can find further resources on the topic here:
- Fashion Business Partnerships - IP as an Asset : http://www.own-it.org/knowledge/the-fashion-business-ip-as-an-asset
- I work in Fashion - what do I need to know about IP: http://own-it.org/knowledge/i-work-in-fashion-what-do-i-need-to-know-about-ip
- Building a fashion brand: An insider's guide to licensing: http://www.own-it.org/knowledge/building-a-fashion-brand-insider-s-guide-to-licensing
- Fashion Contracts: http://www.own-it.org/knowledge/fashion-contracts-podcast
Please note that this video discuss the legal position in the UK at the time of publication. It provides general information only and is not to be regarded as legal advice. You must take advice from a specialist lawyer in relation to your specific circumstances. Further, you should seek additional legal advice when dealing with parties based in other parts of the world or works originating from other parts of the world as the legal position may vary.